Male shoppers were more likely than their female counterparts to purchase erotic materials and toys online, a survey conducted in the second quarter of 2023 revealed. In France, approximately 34 percent of male shoppers reported buying sex toys via digital channels, versus 27 percent for their female counterparts. Similar gender differences in online shopping for sex toys were displayed in the United States, United Kingdom, Germany, and Sweden.
Share of global consumers purchasing sex toys online in selected countries in 2nd quarter 2023, by gender
Worldwide, France, Germany, Sweden, United Kingdom, United States
Survey time period
Q2 2023
Number of respondents
19,293 respondents
Supplementary notes
Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece
The source indicates that the research always includes a minimum of 1,000 respondents in each country.
Date of release is date of access.
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Klarna. (November 20, 2023). Share of global consumers purchasing sex toys online in selected countries in 2nd quarter 2023, by gender [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1348897/sex-toys-online-shoppers-by-gender/
Klarna. "Share of global consumers purchasing sex toys online in selected countries in 2nd quarter 2023, by gender." Chart. November 20, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1348897/sex-toys-online-shoppers-by-gender/
Klarna. (2023). Share of global consumers purchasing sex toys online in selected countries in 2nd quarter 2023, by gender. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1348897/sex-toys-online-shoppers-by-gender/
Klarna. "Share of Global Consumers Purchasing Sex Toys Online in Selected Countries in 2nd Quarter 2023, by Gender." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/1348897/sex-toys-online-shoppers-by-gender/
Klarna, Share of global consumers purchasing sex toys online in selected countries in 2nd quarter 2023, by gender Statista, https://www.statista.com/statistics/1348897/sex-toys-online-shoppers-by-gender/ (last visited December 30, 2024)
Share of global consumers purchasing sex toys online in selected countries in 2nd quarter 2023, by gender [Graph], Klarna, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/1348897/sex-toys-online-shoppers-by-gender/
