In the second quarter of 2023, approximately 39 percent of Generation Z shoppers worldwide reported buying erotic materials and toys online. In comparison, that figure stood at around 14 percent for Baby Boomers.
Share of global consumers purchasing sex toys online in 2nd quarter 2023, by generation
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Share of respondents
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Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, Greece
Date of release is date of access.
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Klarna. (November 20, 2023). Share of global consumers purchasing sex toys online in 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1348892/sex-toys-online-shoppers-by-generation/
Klarna. "Share of global consumers purchasing sex toys online in 2nd quarter 2023, by generation." Chart. November 20, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1348892/sex-toys-online-shoppers-by-generation/
Klarna. (2023). Share of global consumers purchasing sex toys online in 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1348892/sex-toys-online-shoppers-by-generation/
Klarna. "Share of Global Consumers Purchasing Sex Toys Online in 2nd Quarter 2023, by Generation." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/1348892/sex-toys-online-shoppers-by-generation/
Klarna, Share of global consumers purchasing sex toys online in 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1348892/sex-toys-online-shoppers-by-generation/ (last visited July 22, 2024)
Share of global consumers purchasing sex toys online in 2nd quarter 2023, by generation [Graph], Klarna, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/1348892/sex-toys-online-shoppers-by-generation/