In the second quarter of 2023, approximately 44 percent of shoppers in the United States indicated that they purchased sex toys via online channels. In contrast, that figure stood at 24 percent in countries like Poland and Greece.
Share of global consumers purchasing sex toys online in 2nd quarter 2023, by country
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Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, and Greece.
The source indicates that the research always includes a minimum of 1,000 respondents in each country.
Date of release is date of access.
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Klarna. (November 21, 2023). Share of global consumers purchasing sex toys online in 2nd quarter 2023, by country [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1348876/sex-toys-online-shoppers-by-country/
Klarna. "Share of global consumers purchasing sex toys online in 2nd quarter 2023, by country." Chart. November 21, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1348876/sex-toys-online-shoppers-by-country/
Klarna. (2023). Share of global consumers purchasing sex toys online in 2nd quarter 2023, by country. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1348876/sex-toys-online-shoppers-by-country/
Klarna. "Share of Global Consumers Purchasing Sex Toys Online in 2nd Quarter 2023, by Country." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/1348876/sex-toys-online-shoppers-by-country/
Klarna, Share of global consumers purchasing sex toys online in 2nd quarter 2023, by country Statista, https://www.statista.com/statistics/1348876/sex-toys-online-shoppers-by-country/ (last visited August 25, 2024)
Share of global consumers purchasing sex toys online in 2nd quarter 2023, by country [Graph], Klarna, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/1348876/sex-toys-online-shoppers-by-country/