Share of shoppers buying erotic materials and toys online 2023, by country

Published by Statista Research Department, Oct 9, 2024
In the second quarter of 2023, approximately 44 percent of shoppers in the United States indicated that they purchased sex toys via online channels. In contrast, that figure stood at 24 percent in countries like Poland and Greece.

Share of global consumers purchasing sex toys online in 2nd quarter 2023, by country

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Sources

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Release date

November 2023

Region

Worldwide

Survey time period

Q2 2023

Number of respondents

19,293 respondents

Supplementary notes

Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece.
The source indicates that the research always includes a minimum of 1,000 respondents in each country.
Date of release is date of access.

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Overview

6

Key players

8

Reach & Traffic

6

Online shoppers

5

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Topics

Sex toys e-commerceLove and sex in South KoreaSexual health in the UKSexual health in ItalySex toy market in the United States
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