El Buen Fin obstacles for consumers Mexico 2022

According to survey conducted in mid-2022, more than half (52 percent) of Mexican consumers expressed their lack of trust in El Buen Fin promotions. Another 34 percent saw the current economic situation and the rising inflation as an issue that has great impact on their shopping behavior and is keeping them from making purchases during El Buen Fin. Not enough money to afford buying products affect 25 percent of Mexican survey respondents.

Leading issues impacting shopping behavior among El Buen Fin consumers in Mexico in 2022

Characteristic	Share of respondents
No trust in promotions	52%
Current economic situation and inflation	34%
Waiting for other promotions	32%
Not enough money	25%
Uncertain income	14%
No credit or debit card for online purchases	6%
Possible difficulties exchanging or returning items	5%
Product discrepancies (expectation - reality)	5%
Not enough time	4%
Not receiving the product at all	1%
Receiving a damaged product	1%
Having nobody to receive the product on consumer's behalf	1%

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Release date

October 2022

More information

Region

Mexico

Survey time period

August 2022

Number of respondents

152 respondents

Method of interview

Online survey

Supplementary notes

El Buen Fin refers to an annual shopping event in Mexico that takes place in November prior to the Mexican Revolution holiday. In 2022, the event was scheduled from November 18 to 21.

This question was phrased by the source as follows: "¿Cuáles son las razones por las que no comprarás productos y/o servicios durante Buen Fin 2022?"

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