During a 2022 survey carried out in the United States, 33 percent of responding healthcare marketers stated that they used Salesforce Marketing Cloud for marketing automation. This made Salesforce the most used marketing automation tool in the U.S. Eloqua and Marketo were both used by 15 percent of respondents, whereas 18 percent said that their current CRM vendor was also their provider of marketing automation.
Marketing automation tools used by healthcare marketers in the United States as of March 2022
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Share of respondents
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used in the past year / among marketers working in the health system, at AMC, at community and children hospitals, and other healthcare-related organizations
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Greystone, & Klein & Partners. (August 22, 2022). Marketing automation tools used by healthcare marketers in the United States as of March 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1348860/marketing-automation-tool-healthcare-usa/
Greystone, und Klein & Partners. "Marketing automation tools used by healthcare marketers in the United States as of March 2022." Chart. August 22, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1348860/marketing-automation-tool-healthcare-usa/
Greystone, Klein & Partners. (2022). Marketing automation tools used by healthcare marketers in the United States as of March 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1348860/marketing-automation-tool-healthcare-usa/
Greystone, and Klein & Partners. "Marketing Automation Tools Used by Healthcare Marketers in The United States as of March 2022." Statista, Statista Inc., 22 Aug 2022, https://www.statista.com/statistics/1348860/marketing-automation-tool-healthcare-usa/
Greystone & Klein & Partners, Marketing automation tools used by healthcare marketers in the United States as of March 2022 Statista, https://www.statista.com/statistics/1348860/marketing-automation-tool-healthcare-usa/ (last visited July 22, 2024)
Marketing automation tools used by healthcare marketers in the United States as of March 2022 [Graph], Greystone, & Klein & Partners, August 22, 2022. [Online]. Available: https://www.statista.com/statistics/1348860/marketing-automation-tool-healthcare-usa/