Interest in live branded content among global TikTok users 2021, by category

Published by Laura Ceci, Dec 5, 2022
According to a survey of global TikTok users conducted between November and December 2021, 80 percent of respondents reported being interested in live how-to and tutorial content made by brands on the popular video platform. Live content of product releases was indicated as the second favorite video category among respondents, while in depth product reviews were the a subject of interest for 77 percent of TikTok users as of December 2021.

Share of TikTok users worldwide interested in live branded content as of December 2021, by category

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Sources

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Release date

July 2022

Region

Worldwide

Survey time period

November to December 2021

Number of respondents

2,312 respondents

Age group

18 years and older

Special properties

TikTok LIVE, users who were "somewaht or very interested in LIVE content from a brand or a sponsor"

Method of interview

Online survey

Supplementary notes

According to the source, the survey was conducted among 250 respondents in each location: "including the United States, Brazil, United Kingdom, Saudi Arabia, Russia, South Korea, Japan, Indonesia, and Australia."

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