According to a survey of global TikTok users conducted between November and December 2021, 77 percent of respondents reported being interested in branded live content hosted by creators. An additional 72 percent of respondents reported being interested in lives hosted by celebrities. In comparison, less than seven in 10 TikTok users expressed an interest in watching TikTok LIVE branded content hosted by brand ambassadors.
Share of TikTok users worldwide interested in live branded content presented by selected hosts as of December 2021
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
According to the source, the survey was conducted among 250 respondents in each location: "including the United States, Brazil, United Kingdom, Saudi Arabia, Russia, South Korea, Japan, Indonesia, and Australia."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TikTok for Business. (July 19, 2022). Share of TikTok users worldwide interested in live branded content presented by selected hosts as of December 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1348794/tiktok-users-branded-content-interest-by-host/
TikTok for Business. "Share of TikTok users worldwide interested in live branded content presented by selected hosts as of December 2021." Chart. July 19, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1348794/tiktok-users-branded-content-interest-by-host/
TikTok for Business. (2022). Share of TikTok users worldwide interested in live branded content presented by selected hosts as of December 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1348794/tiktok-users-branded-content-interest-by-host/
TikTok for Business. "Share of Tiktok Users Worldwide Interested in Live Branded Content Presented by Selected Hosts as of December 2021." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1348794/tiktok-users-branded-content-interest-by-host/
TikTok for Business, Share of TikTok users worldwide interested in live branded content presented by selected hosts as of December 2021 Statista, https://www.statista.com/statistics/1348794/tiktok-users-branded-content-interest-by-host/ (last visited August 24, 2024)
Share of TikTok users worldwide interested in live branded content presented by selected hosts as of December 2021 [Graph], TikTok for Business, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1348794/tiktok-users-branded-content-interest-by-host/