According to a survey of global TikTok users conducted between November and December 2021, 77 percent of respondents reported being interested in branded live content hosted by creators. An additional 72 percent of respondents reported being interested in lives hosted by celebrities. In comparison, less than seven in 10 TikTok users expressed an interest in watching TikTok LIVE branded content hosted by brand ambassadors.
Share of TikTok users worldwide interested in live branded content presented by selected hosts as of December 2021
According to the source, the survey was conducted among 250 respondents in each location: "including the United States, Brazil, United Kingdom, Saudi Arabia, Russia, South Korea, Japan, Indonesia, and Australia."
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TikTok for Business. (July 19, 2022). Share of TikTok users worldwide interested in live branded content presented by selected hosts as of December 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1348794/tiktok-users-branded-content-interest-by-host/
TikTok for Business. "Share of TikTok users worldwide interested in live branded content presented by selected hosts as of December 2021." Chart. July 19, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1348794/tiktok-users-branded-content-interest-by-host/
TikTok for Business. (2022). Share of TikTok users worldwide interested in live branded content presented by selected hosts as of December 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1348794/tiktok-users-branded-content-interest-by-host/
TikTok for Business. "Share of Tiktok Users Worldwide Interested in Live Branded Content Presented by Selected Hosts as of December 2021." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1348794/tiktok-users-branded-content-interest-by-host/
TikTok for Business, Share of TikTok users worldwide interested in live branded content presented by selected hosts as of December 2021 Statista, https://www.statista.com/statistics/1348794/tiktok-users-branded-content-interest-by-host/ (last visited November 22, 2024)
Share of TikTok users worldwide interested in live branded content presented by selected hosts as of December 2021 [Graph], TikTok for Business, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1348794/tiktok-users-branded-content-interest-by-host/
