According to a survey of global users conducted between November and December 2021, over six in 10 TikTok users were interested in branded or sponsored live content. In comparison, approximately 43 percent of non-TikTok users worldwide reported the same level of interest as of December 2021.
Share of TikTok users and non-TikTok users worldwide interested in live branded content as of December 2021
TikTok LIVE, users who were "somewaht or very interested in LIVE content from a brand or a sponsor"
Method of interview
Online survey
Supplementary notes
According to the source, the survey was conducted among 250 respondents in each location: "including the United States, Brazil, United Kingdom, Saudi Arabia, Russia, South Korea, Japan, Indonesia, and Australia."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TikTok for Business. (July 19, 2022). Share of TikTok users and non-TikTok users worldwide interested in live branded content as of December 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1348787/tiktok-branded-content-interest-worldwide/
TikTok for Business. "Share of TikTok users and non-TikTok users worldwide interested in live branded content as of December 2021." Chart. July 19, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1348787/tiktok-branded-content-interest-worldwide/
TikTok for Business. (2022). Share of TikTok users and non-TikTok users worldwide interested in live branded content as of December 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1348787/tiktok-branded-content-interest-worldwide/
TikTok for Business. "Share of Tiktok Users and Non-tiktok Users Worldwide Interested in Live Branded Content as of December 2021." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1348787/tiktok-branded-content-interest-worldwide/
TikTok for Business, Share of TikTok users and non-TikTok users worldwide interested in live branded content as of December 2021 Statista, https://www.statista.com/statistics/1348787/tiktok-branded-content-interest-worldwide/ (last visited December 21, 2024)
Share of TikTok users and non-TikTok users worldwide interested in live branded content as of December 2021 [Graph], TikTok for Business, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1348787/tiktok-branded-content-interest-worldwide/
