Distribution of digital advertising spending in Poland 2023

Published by Małgorzata Puzio, Mar 7, 2024
The display had the largest share of the digital category from the first quarter to the third quarter of 2023, with a score of 44.3 percent. SEM came in second with a score of 29.8 percent.

Distribution of digital advertising spending in Poland between 1st and 3rd quarter 2023, by format

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Release date

November 2023

Region

Poland

Survey time period

Q1 to Q3 2023

Supplementary notes

*SEM - Search Engine Marketing

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Overview

4

Offline media

5

Digital media

8

Advertisers and agencies

5

Consumer perspective

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Topics

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