Japan: video content business market size 2024

The market size of the video content business in Japan amounted to 907 billion Japanese yen in fiscal year 2023. It was forecast to grow to 988 billion yen in fiscal 2024. Among other things, the forecast was based on the expectation that the number of video editing software users would increase and that new commercial players, such as recruitment businesses, would enter the video production services market.

Sales value of the video content business market in Japan from fiscal year 2020 to 2023 with a forecast until fiscal year 2024 (in billion Japanese yen)

Characteristic	Market size in billion Japanese yen
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Release date

September 2024

More information

Region

Japan

Survey time period

fiscal years 2020 to 2023; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

based on sales at businesses

Supplementary notes

*Forecast.

The video content businesses refer to 1) video production services, 2) video editing software, 3) video streaming platforms, 4) live streaming apps, and 5) anime production. The size of the market as a whole is calculated as the sum of these markets.

1) Video production services indicate B2B video production services, which create videos such as product presentation videos and seminar videos to be used by enterprises internally and externally. B2C video ads are not included.
2) Video editing software refers to computer applications used for creating/editing digital videos.
3) Video streaming platforms indicate pay-per-view platforms for enterprises, which enable a number of users to view videos concurrently. Note that free video streaming platforms are excluded.
4) Live streaming apps refer to paid subscription services that allow users to view videos through real-time streaming.
5) Anime production refers to creation of anime. In addition to image creation, licensing fees of proprietary anime content are also included.

100 Japanese yen equal 0.68 U.S. dollars or 0.62 euros as of September 2024.
Figures have been rounded.

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