Japan: employee engagement diagnostics market size 2027

The size of the cloud-based diagnostic employee engagement survey market in Japan was projected to reach eight billion Japanese yen in 2023. Employee engagement measures the attitudes and emotions of employees, such as satisfaction, motivation, and the affinity a worker holds towards his or her company, which can contribute to general work morale, team cohesion, and mental health. The market, which grew in recent years due to an increasing adoption by larger enterprises, was expected to reach a size of 14 billion yen by 2027. This forecast was based on the assumption that the demand for employee engagement surveys, whose results are also used to improve employee retention rates and improve business performances, would increase further.

Sales value of the cloud-based diagnostic employee engagement survey market in Japan from 2021 to 2023 with a forecast until 2027 (in billion Japanese yen)

Characteristic	Market size in billion Japanese yen
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Release date

August 2023

More information

Region

Japan

Survey time period

fiscal year 2021 to 2023; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

based on sales at cloud-based service providers

Supplementary notes

*Projection.
**Forecast.

The employee engagement service market refers to the products and services that support companies in addressing employee engagement, such as diagnostic employee engagement surveys, psychological safety/well-being surveys, working conditions surveys, one-on-one meeting support, talent management systems, enterprise social network platforms, and data analytics.
The market refers to cloud-hosted diagnostics and engagement surveys provided on subscription basis, such as a yearly contract, etc.
Research objects were domestic providers of products and services that relate to employee engagement.

100 Japanese yen equal 0.66 U.S. dollars or 0.61 euros as of April 2024.

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