Purchase criteria for cars in Sweden 2024

"Safety" and "High quality" are the top two answers among Swedish consumers in our survey on the subject of "Purchase criteria for cars".
The survey was conducted online among 2,046 respondents in Sweden, in 2024. Looking to gain valuable insights about car owners across the globe? Check out our reports about consumers of car brands worldwide. These reports provide readers with a detailed understanding of car owners: their identities, preferences, opinions, and how to effectively engage with them.

Purchase criteria for cars in Sweden as of December 2024

Characteristic	Share of respondents
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Number of respondents

2,046 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these characteristics are especially important to you when you decide on a new car?"

If you need more information, you can have a look at the Consumer Insights Methodology.

Citation formats

Related reports: Available to download in PDF or PPTX format

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Automotive industry in Sweden

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Everything on "Automotive industry in Sweden" in one document: edited and divided into chapters, including detailed references.

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