Total advertising spending in North America in 2021 amounted to 297.5 billion U.S. dollars, out of which internet accounted for around 191.7 billion dollars. TV was the second largest medium in that regard, capturing 64.6 billion dollars of the total ad expenditure that year.
Advertising expenditure in North America from 2017 to 2024, by medium
(in million U.S. dollars)
Characteristic
Newspapers
Magazines
Television
Radio
Cinema
Outdoor
Internet
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Zenith. (November 28, 2022). Advertising expenditure in North America from 2017 to 2024, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1347750/ad-spend-in-north-america-media/
Zenith. "Advertising expenditure in North America from 2017 to 2024, by medium (in million U.S. dollars)." Chart. November 28, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1347750/ad-spend-in-north-america-media/
Zenith. (2022). Advertising expenditure in North America from 2017 to 2024, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1347750/ad-spend-in-north-america-media/
Zenith. "Advertising Expenditure in North America from 2017 to 2024, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 28 Nov 2022, https://www.statista.com/statistics/1347750/ad-spend-in-north-america-media/
Zenith, Advertising expenditure in North America from 2017 to 2024, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/1347750/ad-spend-in-north-america-media/ (last visited July 22, 2024)
Advertising expenditure in North America from 2017 to 2024, by medium (in million U.S. dollars) [Graph], Zenith, November 28, 2022. [Online]. Available: https://www.statista.com/statistics/1347750/ad-spend-in-north-america-media/