Total advertising spending in North America in 2021 amounted to 297.5 billion U.S. dollars, out of which internet accounted for around 191.7 billion dollars. TV was the second largest medium in that regard, capturing 64.6 billion dollars of the total ad expenditure that year.
Advertising expenditure in North America from 2017 to 2024, by medium
(in million U.S. dollars)
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Zenith. (November 28, 2022). Advertising expenditure in North America from 2017 to 2024, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1347750/ad-spend-in-north-america-media/
Zenith. "Advertising expenditure in North America from 2017 to 2024, by medium (in million U.S. dollars)." Chart. November 28, 2022. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1347750/ad-spend-in-north-america-media/
Zenith. (2022). Advertising expenditure in North America from 2017 to 2024, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1347750/ad-spend-in-north-america-media/
Zenith. "Advertising Expenditure in North America from 2017 to 2024, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 28 Nov 2022, https://www.statista.com/statistics/1347750/ad-spend-in-north-america-media/
Zenith, Advertising expenditure in North America from 2017 to 2024, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/1347750/ad-spend-in-north-america-media/ (last visited January 02, 2025)
Advertising expenditure in North America from 2017 to 2024, by medium (in million U.S. dollars) [Graph], Zenith, November 28, 2022. [Online]. Available: https://www.statista.com/statistics/1347750/ad-spend-in-north-america-media/