The most common type of host used by retail companies (51 percent) in their livestream shopping events were influencers or celebrities with 500,000 followers or more on a given platform. In-house staff followed closely behind, used by 45 percent of global brands, retailers, and manufacturers surveyed.
Types of hosts used by retail companies in livestream shopping events worldwide in 2022
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Retail TouchPoints. (May 6, 2022). Types of hosts used by retail companies in livestream shopping events worldwide in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1347591/hosts-used-by-retailers-livestreams-worldwide/
Retail TouchPoints. "Types of hosts used by retail companies in livestream shopping events worldwide in 2022." Chart. May 6, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1347591/hosts-used-by-retailers-livestreams-worldwide/
Retail TouchPoints. (2022). Types of hosts used by retail companies in livestream shopping events worldwide in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1347591/hosts-used-by-retailers-livestreams-worldwide/
Retail TouchPoints. "Types of Hosts Used by Retail Companies in Livestream Shopping Events Worldwide in 2022." Statista, Statista Inc., 6 May 2022, https://www.statista.com/statistics/1347591/hosts-used-by-retailers-livestreams-worldwide/
Retail TouchPoints, Types of hosts used by retail companies in livestream shopping events worldwide in 2022 Statista, https://www.statista.com/statistics/1347591/hosts-used-by-retailers-livestreams-worldwide/ (last visited July 22, 2024)
Types of hosts used by retail companies in livestream shopping events worldwide in 2022 [Graph], Retail TouchPoints, May 6, 2022. [Online]. Available: https://www.statista.com/statistics/1347591/hosts-used-by-retailers-livestreams-worldwide/