Hosts used by retailers for livestream shopping events worldwide 2022

Published by
Stephanie Chevalier,
Mar 18, 2024
The most common type of host used by retail companies (51 percent) in their livestream shopping events were influencers or celebrities with 500,000 followers or more on a given platform. In-house staff followed closely behind, used by 45 percent of global brands, retailers, and manufacturers surveyed.

Types of hosts used by retail companies in livestream shopping events worldwide in 2022

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Release date

May 2022

Region

Worldwide

Survey time period

April 14 to 21, 2022

Number of respondents

220 respondents using livestreaming as sales or promotional channel*

Special properties

multiple options possible

Method of interview

Online survey

Supplementary notes

* Respondents were brands, retailers, and manufacturers based in North America, Latin America, EMEA, and Asia Pacific.

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Overview

5

China

6

United States

6

Europe

8

Latin America

6

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Topics

Livestream commerceSocial media advertising and marketing worldwideSocial commerce in the United StatesVideo advertising and marketing worldwideInfluencer marketing worldwide
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