According to a survey from 2022, 57 percent of the Gen Z consumers in Asia found sustainability of brands to be important. In comparison, 20 percent of the respondents in the baby boomer generation stated it was important for the brands to be sustainable in 2022.
Opinion on the importance of sustainability of brands in selected Asian countries in 2022, by generation
Characteristic
Important
Neutral
Not so important
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Marketing in Asia. (September 6, 2022). Opinion on the importance of sustainability of brands in selected Asian countries in 2022, by generation [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1347562/asia-opinion-on-sustainability-of-brands-by-generation/
Marketing in Asia. "Opinion on the importance of sustainability of brands in selected Asian countries in 2022, by generation." Chart. September 6, 2022. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1347562/asia-opinion-on-sustainability-of-brands-by-generation/
Marketing in Asia. (2022). Opinion on the importance of sustainability of brands in selected Asian countries in 2022, by generation. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1347562/asia-opinion-on-sustainability-of-brands-by-generation/
Marketing in Asia. "Opinion on The Importance of Sustainability of Brands in Selected Asian Countries in 2022, by Generation." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1347562/asia-opinion-on-sustainability-of-brands-by-generation/
Marketing in Asia, Opinion on the importance of sustainability of brands in selected Asian countries in 2022, by generation Statista, https://www.statista.com/statistics/1347562/asia-opinion-on-sustainability-of-brands-by-generation/ (last visited July 03, 2024)
Opinion on the importance of sustainability of brands in selected Asian countries in 2022, by generation [Graph], Marketing in Asia, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1347562/asia-opinion-on-sustainability-of-brands-by-generation/