According to a survey from 2022, 57 percent of the Gen Z consumers in Asia found sustainability of brands to be important. In comparison, 20 percent of the respondents in the baby boomer generation stated it was important for the brands to be sustainable in 2022.
Opinion on the importance of sustainability of brands in selected Asian countries in 2022, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marketing in Asia. (September 6, 2022). Opinion on the importance of sustainability of brands in selected Asian countries in 2022, by generation [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1347562/asia-opinion-on-sustainability-of-brands-by-generation/
Marketing in Asia. "Opinion on the importance of sustainability of brands in selected Asian countries in 2022, by generation." Chart. September 6, 2022. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1347562/asia-opinion-on-sustainability-of-brands-by-generation/
Marketing in Asia. (2022). Opinion on the importance of sustainability of brands in selected Asian countries in 2022, by generation. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1347562/asia-opinion-on-sustainability-of-brands-by-generation/
Marketing in Asia. "Opinion on The Importance of Sustainability of Brands in Selected Asian Countries in 2022, by Generation." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1347562/asia-opinion-on-sustainability-of-brands-by-generation/
Marketing in Asia, Opinion on the importance of sustainability of brands in selected Asian countries in 2022, by generation Statista, https://www.statista.com/statistics/1347562/asia-opinion-on-sustainability-of-brands-by-generation/ (last visited November 17, 2024)
Opinion on the importance of sustainability of brands in selected Asian countries in 2022, by generation [Graph], Marketing in Asia, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1347562/asia-opinion-on-sustainability-of-brands-by-generation/
