A survey revealed that, in 2022, YouTube Live was the leading platform for livestreaming among brands, retailers, and manufacturers, regardless of world region. While Facebook Live was the second most used platform by retailers in Latin America (58 percent of companies surveyed), in Europe, the Middle East, and Africa (EMEA) it was Instagram Live (45 percent).
Platforms most used for livestreaming by retail companies worldwide in 2022, by region
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Retail TouchPoints. (May 6, 2022). Platforms most used for livestreaming by retail companies worldwide in 2022, by region [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1347547/platforms-used-by-retailers-for-livestreaming-worldwide/
Retail TouchPoints. "Platforms most used for livestreaming by retail companies worldwide in 2022, by region." Chart. May 6, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1347547/platforms-used-by-retailers-for-livestreaming-worldwide/
Retail TouchPoints. (2022). Platforms most used for livestreaming by retail companies worldwide in 2022, by region. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1347547/platforms-used-by-retailers-for-livestreaming-worldwide/
Retail TouchPoints. "Platforms Most Used for Livestreaming by Retail Companies Worldwide in 2022, by Region." Statista, Statista Inc., 6 May 2022, https://www.statista.com/statistics/1347547/platforms-used-by-retailers-for-livestreaming-worldwide/
Retail TouchPoints, Platforms most used for livestreaming by retail companies worldwide in 2022, by region Statista, https://www.statista.com/statistics/1347547/platforms-used-by-retailers-for-livestreaming-worldwide/ (last visited January 08, 2025)
Platforms most used for livestreaming by retail companies worldwide in 2022, by region [Graph], Retail TouchPoints, May 6, 2022. [Online]. Available: https://www.statista.com/statistics/1347547/platforms-used-by-retailers-for-livestreaming-worldwide/
