According to a survey from 2022, personalization was the most important factor for Gen Z consumers in Asia, at 79 percent. In comparison, authenticity was the most valued brand factor for Millennials in Asia in 2022.
Most important attributes of a brand for consumers in selected Asian countries in 2022, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marketing in Asia. (September 6, 2022). Most important attributes of a brand for consumers in selected Asian countries in 2022, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1347540/asia-most-valued-brand-attributes-for-consumers-by-generation/
Marketing in Asia. "Most important attributes of a brand for consumers in selected Asian countries in 2022, by generation." Chart. September 6, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1347540/asia-most-valued-brand-attributes-for-consumers-by-generation/
Marketing in Asia. (2022). Most important attributes of a brand for consumers in selected Asian countries in 2022, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1347540/asia-most-valued-brand-attributes-for-consumers-by-generation/
Marketing in Asia. "Most Important Attributes of a Brand for Consumers in Selected Asian Countries in 2022, by Generation." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1347540/asia-most-valued-brand-attributes-for-consumers-by-generation/
Marketing in Asia, Most important attributes of a brand for consumers in selected Asian countries in 2022, by generation Statista, https://www.statista.com/statistics/1347540/asia-most-valued-brand-attributes-for-consumers-by-generation/ (last visited December 22, 2024)
Most important attributes of a brand for consumers in selected Asian countries in 2022, by generation [Graph], Marketing in Asia, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1347540/asia-most-valued-brand-attributes-for-consumers-by-generation/
