According to a survey from 2022, personalization was the most important factor for Gen Z consumers in Asia, at 79 percent. In comparison, authenticity was the most valued brand factor for Millennials in Asia in 2022.
Most important attributes of a brand for consumers in selected Asian countries in 2022, by generation
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Most important attributes of a brand for consumers in selected Asian countries in 2022, by generation
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Marketing in Asia. (September 6, 2022). Most important attributes of a brand for consumers in selected Asian countries in 2022, by generation [Graph]. In Statista. Retrieved April 08, 2025, from https://www.statista.com/statistics/1347540/asia-most-valued-brand-attributes-for-consumers-by-generation/
Marketing in Asia. "Most important attributes of a brand for consumers in selected Asian countries in 2022, by generation." Chart. September 6, 2022. Statista. Accessed April 08, 2025. https://www.statista.com/statistics/1347540/asia-most-valued-brand-attributes-for-consumers-by-generation/
Marketing in Asia. (2022). Most important attributes of a brand for consumers in selected Asian countries in 2022, by generation. Statista. Statista Inc.. Accessed: April 08, 2025. https://www.statista.com/statistics/1347540/asia-most-valued-brand-attributes-for-consumers-by-generation/
Marketing in Asia. "Most Important Attributes of a Brand for Consumers in Selected Asian Countries in 2022, by Generation." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1347540/asia-most-valued-brand-attributes-for-consumers-by-generation/
Marketing in Asia, Most important attributes of a brand for consumers in selected Asian countries in 2022, by generation Statista, https://www.statista.com/statistics/1347540/asia-most-valued-brand-attributes-for-consumers-by-generation/ (last visited April 08, 2025)
Most important attributes of a brand for consumers in selected Asian countries in 2022, by generation [Graph], Marketing in Asia, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1347540/asia-most-valued-brand-attributes-for-consumers-by-generation/
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