Brazil: internet usage reach 2024, by urbanity

Published by
Tiago Bianchi,
Jan 30, 2025

According to a survey conducted in Brazil from March to August 2024, around 86 of the responding residents in urban areas of the country used the internet. Meanwhile, 76 percent of residents in rural regions of Brazil have accessed the web. Overall, it has been estimated that over 84 percent of the population of Brazil was online in 2024.

Internet usage penetration in Brazil from 2015 to 2024, by urbanity

CharacteristicUrbanRuralTotal
2015 63% 34% 58%
2016 65% 39% 61%
2017 71% 44% 67%
2018 74% 49% 70%
2019 77% 53% 74%
2020 83% 70% 81%
2022 82% 72% 81%
2023 85% 78% 84%
2024 86% 76% 84%
Showing entries 1 to 9 (9 entries in total)
Created with Highcharts 7.2.2Share of internet users63%63%65%65%71%71%74%74%77%77%83%83%82%82%85%85%86%86%34%34%39%39%44%44%49%49%53%53%70%70%72%72%78%78%76%76%58%58%61%61%67%67%70%70%74%74%81%81%81%81%84%84%84%84%UrbanRuralTotal201520162017201820192020202220232024
30%40%50%60%70%80%90%

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Release date

October 2024

Region

Brazil

Survey time period

2015 to 2024

Number of respondents

21,170*

Age group

10 years and older

Special properties

individuals who accessed internet at least once in the past 3 months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Counting of surveyed individuals for 2024. 

Figures preceding 2024 come from earlier releases.

Data for 2023 was collected between March to August 2024.
Data for 2023 was collected between March to July 2023.
Data for 2022 was collected between October 2021 and March 2022.
Data for 2021 was collected between October 2020 and May 2021.
Data for 2020 was collected between October 2019 and March 2020.
Data for 2019 was collected between October 2018 and March 2019.
Data for 2018 was collected between November 2017 and May 2018.

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