According to a survey from 2022, bad experiences were the leading factor for Gen Z consumers in Asia to switch from their favorite brands, at 23 percent. In comparison, quality deterioration was the leading factor that persuaded Millennials in selected Asian countries to switch from their favorite brands in 2022.
Leading factors that persuade consumers to switch from their favorite brands in selected Asian countries in 2022, by generation
Characteristic
Gen Z
Millennials
Gen X
Baby boomers
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Marketing in Asia. (September 6, 2022). Leading factors that persuade consumers to switch from their favorite brands in selected Asian countries in 2022, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1347527/asia-top-factors-that-make-consumers-to-switch-brands-by-generation/
Marketing in Asia. "Leading factors that persuade consumers to switch from their favorite brands in selected Asian countries in 2022, by generation." Chart. September 6, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1347527/asia-top-factors-that-make-consumers-to-switch-brands-by-generation/
Marketing in Asia. (2022). Leading factors that persuade consumers to switch from their favorite brands in selected Asian countries in 2022, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1347527/asia-top-factors-that-make-consumers-to-switch-brands-by-generation/
Marketing in Asia. "Leading Factors That Persuade Consumers to Switch from Their Favorite Brands in Selected Asian Countries in 2022, by Generation." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1347527/asia-top-factors-that-make-consumers-to-switch-brands-by-generation/
Marketing in Asia, Leading factors that persuade consumers to switch from their favorite brands in selected Asian countries in 2022, by generation Statista, https://www.statista.com/statistics/1347527/asia-top-factors-that-make-consumers-to-switch-brands-by-generation/ (last visited August 24, 2024)
Leading factors that persuade consumers to switch from their favorite brands in selected Asian countries in 2022, by generation [Graph], Marketing in Asia, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1347527/asia-top-factors-that-make-consumers-to-switch-brands-by-generation/