Reasons for purchasing from live shopping promotion Indonesia 2022

Published by Hanadian Nurhayati-Wolff, Nov 25, 2022
According to a survey on live shopping in Indonesia conducted in October 2022, attractive discount was the main reason why Indonesians shopped from live shopping promotion, as stated by 66 percent of respondents. The same survey also revealed that e-commerce platforms were the go-to platform to watch live shopping.

Reasons for buying from live shopping promotion in Indonesia as of October 2022

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Release date

November 2022

Region

Indonesia

Survey time period

October 2022

Number of respondents

6,756 respondents

Method of interview

Online survey

Supplementary notes

Figures have been rounded.

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Overview

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Usage

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Channels

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Consumer behavior

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Topics

Live commerce in AsiaE-commerce in the Asia-Pacific regionShopping behavior in the Asia-Pacific regionSocial commerce in Southeast AsiaE-commerce in Southeast Asia
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