For more than a third (34 percent) of German consumers surveyed in 2022, the main benefit of livestream shopping is its use as a source of inspiration and ideas. Smarter, more informed shopping and real-time engagement came next, valued by 31 percent of respondents.
Perceived benefits of livestream shopping in Germany in 2022
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Klarna. (November 17, 2022). Perceived benefits of livestream shopping in Germany in 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1347396/consumers-opinions-on-live-commerce-germany/?locale=en
Klarna. "Perceived benefits of livestream shopping in Germany in 2022." Chart. November 17, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1347396/consumers-opinions-on-live-commerce-germany/?locale=en
Klarna. (2022). Perceived benefits of livestream shopping in Germany in 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1347396/consumers-opinions-on-live-commerce-germany/?locale=en
Klarna. "Perceived Benefits of Livestream Shopping in Germany in 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1347396/consumers-opinions-on-live-commerce-germany/?locale=en
Klarna, Perceived benefits of livestream shopping in Germany in 2022 Statista, https://www.statista.com/statistics/1347396/consumers-opinions-on-live-commerce-germany/?locale=en (last visited November 23, 2024)
Perceived benefits of livestream shopping in Germany in 2022 [Graph], Klarna, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1347396/consumers-opinions-on-live-commerce-germany/?locale=en
