Livestream e-commerce participation and awareness in Germany 2022, by age

Published by
Stephanie Chevalier,
Mar 19, 2024
In 2022, almost four in ten (39 percent) German millennials surveyed said they had previously participated in livestream shopping events, more than any other generation. Meanwhile, 47 percent of Gen X respondents had heard of live commerce, while just seven percent had previously used it. Baby boomers scored lowest in terms of participation (27 percent) and awareness (four percent).

Share of people who had participated in or heard of a live streaming shopping event in Germany in 2022, by generation

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2022

Region

Germany

Survey time period

Q3 2022

Number of respondents

1,000*

Age group

18 years and older

Supplementary notes

* The study included a total of 13,510 respondents, with a minimum of 1,000 from Germany.

The source does not provide a release date, the date used is that of last access.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Live commerce "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Live commerce

Overview

5

China

6

United States

6

Europe

8

Latin America

6

Further Content: You might find this interesting as well

Topics

Fashion e-commerce in GermanyFashion e-commerce in the United StatesOnline retailers in GermanyFast fashion in EuropeFashion e-commerce in Spain
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.