Around 49 percent of consumers in the United Kingdom reported they would have more respect for brands speaking out about the World Cup in Qatar, according to the survey conducted in November 2022. Controversies, including allegations of bribery, corruption, and human rights abuses, have been surrounding the tournament. Among UK consumers, over 60 percent of those aged between 18 and 34 years stated brands would gain more of their respect by taking a stand against the Qatar World Cup. More than 50 percent of male and 47 percent of female respondents shared this opinion.
Share of consumers in the United Kingdom that would respect brands more for speaking out about the Qatar World Cup in November 2022, by age and gender
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Institute of Practitioners in Advertising. (November 17, 2022). Share of consumers in the United Kingdom that would respect brands more for speaking out about the Qatar World Cup in November 2022, by age and gender [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1347307/uk-consumer-attitudes-to-brands-at-qatar-world-cup/
Institute of Practitioners in Advertising. "Share of consumers in the United Kingdom that would respect brands more for speaking out about the Qatar World Cup in November 2022, by age and gender." Chart. November 17, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1347307/uk-consumer-attitudes-to-brands-at-qatar-world-cup/
Institute of Practitioners in Advertising. (2022). Share of consumers in the United Kingdom that would respect brands more for speaking out about the Qatar World Cup in November 2022, by age and gender. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1347307/uk-consumer-attitudes-to-brands-at-qatar-world-cup/
Institute of Practitioners in Advertising. "Share of Consumers in The United Kingdom That Would Respect Brands More for Speaking out about The Qatar World Cup in November 2022, by Age and Gender." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1347307/uk-consumer-attitudes-to-brands-at-qatar-world-cup/
Institute of Practitioners in Advertising, Share of consumers in the United Kingdom that would respect brands more for speaking out about the Qatar World Cup in November 2022, by age and gender Statista, https://www.statista.com/statistics/1347307/uk-consumer-attitudes-to-brands-at-qatar-world-cup/ (last visited November 23, 2024)
Share of consumers in the United Kingdom that would respect brands more for speaking out about the Qatar World Cup in November 2022, by age and gender [Graph], Institute of Practitioners in Advertising, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1347307/uk-consumer-attitudes-to-brands-at-qatar-world-cup/
