iTunes: utilization by users in the United States 2010-2013

Published by Statista Research Department, Aug 5, 2013
This graph displays the most common ways users in the United states utilized iTunes from 2010 to 2013. The most common usage is listening to music files through the program, with more than 50 percent in both 2010 and 2011-- this number decreased to just over 40 percent by 2013, but remained the at the top of the list in that year. The percentage of users downloading apps (for free) through iTunes grew from 2010's 24 to well over 30 percent in 2013. During this time period, the least prominent usage of iTunes was downloading digital albums with under 10 percent.

Most common ways users in the United States utilize iTunes from 2010 to 2013

Characteristic201020112013
Listened to music files 54% 54% 41%
Downloaded apps for free 24% 28% 35%
Purchased digital songs 31% 29% 29%
Purchased apps 12% 16% 18%
Purchased digital albums 9% 8% 9%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of usage41%41%35%35%29%29%18%18%9%9%54%54%28%28%29%29%16%16%8%8%54%54%24%24%31%31%12%12%9%9%201020112013Listened to music filesDownloaded apps for freePurchased digital songsPurchased appsPurchased digital albums
0%5%10%15%20%25%30%35%40%45%50%55%60%

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

August 2013

Region

United States

Survey time period

2010 to 2013

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on " Apple in the U.S. "

Other statistics that may interest you Apple in the U.S.

Overview: Apple

5

Overview: Apple in the U.S.

4

iPhone

8

iPad

5

Mac

7

Wearables & Smart home

7

Further related statistics

10

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Digital entertainment in CanadaMusic consumption in the U.S.Digital Music in the United StatesMobile gaming market in the United StatesOnline video usage in the United States
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.