In a survey conducted among active investors in Australia in 2021, over one third of respondents indicated that they had sourced investing information from Google search since March 2020. Family and friends were also a leading source of investing information among respondents.
Leading sources of information about investing investors have used in Australia in 2021
Respondents were active Australian retail investors who had made at least one transaction (trading securities, derivatives or cryptocurrency) since March 2020
Method of interview
Online survey
Supplementary notes
Participants ranged from 'recent investors' (started investing during or after March 2020) to 'moderately experienced investors' (started investing before March 2020, but less than five years ago) to 'most experienced investors' (five or more years of investing).
Survey question: "Since March 2020, where did you mainly get information about investing from? (Multiple response)".
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ASIC. (August 11, 2022). Leading sources of information about investing investors have used in Australia in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1347110/australia-leading-investing-information-sources-used-by-investors/
ASIC. "Leading sources of information about investing investors have used in Australia in 2021." Chart. August 11, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1347110/australia-leading-investing-information-sources-used-by-investors/
ASIC. (2022). Leading sources of information about investing investors have used in Australia in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1347110/australia-leading-investing-information-sources-used-by-investors/
ASIC. "Leading Sources of Information about Investing Investors Have Used in Australia in 2021." Statista, Statista Inc., 11 Aug 2022, https://www.statista.com/statistics/1347110/australia-leading-investing-information-sources-used-by-investors/
ASIC, Leading sources of information about investing investors have used in Australia in 2021 Statista, https://www.statista.com/statistics/1347110/australia-leading-investing-information-sources-used-by-investors/ (last visited December 22, 2024)
Leading sources of information about investing investors have used in Australia in 2021 [Graph], ASIC, August 11, 2022. [Online]. Available: https://www.statista.com/statistics/1347110/australia-leading-investing-information-sources-used-by-investors/