According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, 96 percent of respondents indicated they preferred encountering ads while browsing their email apps, while 95 percent of respondents indicated chat apps. By comparison, around eight in 10 respondents preferred in-game ads, while less than six in 10 respondents reported a preference for ads displayed in healthcare apps.
Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected mobile app categories as of 2nd quarter 2022
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Digital Turbine. (June 7, 2022). Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected mobile app categories as of 2nd quarter 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1347051/emea-users-preferred-apps-for-ads-by-category/
Digital Turbine. "Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected mobile app categories as of 2nd quarter 2022." Chart. June 7, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1347051/emea-users-preferred-apps-for-ads-by-category/
Digital Turbine. (2022). Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected mobile app categories as of 2nd quarter 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1347051/emea-users-preferred-apps-for-ads-by-category/
Digital Turbine. "Share of Users in Europe, The Middle East, and Africa Who Prefer Encountering Online Advertising on Selected Mobile App Categories as of 2nd Quarter 2022." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1347051/emea-users-preferred-apps-for-ads-by-category/
Digital Turbine, Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected mobile app categories as of 2nd quarter 2022 Statista, https://www.statista.com/statistics/1347051/emea-users-preferred-apps-for-ads-by-category/ (last visited December 30, 2024)
Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected mobile app categories as of 2nd quarter 2022 [Graph], Digital Turbine, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1347051/emea-users-preferred-apps-for-ads-by-category/
