According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, almost the totality of the surveyed users reported preferring encountering ads while browsing their smartphones. Around nine in 10 respondents reported preferred encountering ads while watching TV, while 84 percent indicated laptops as their preferred devices to encounter online ads.
Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022
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Digital Turbine. (June 7, 2022). Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1347044/emea-users-preferred-device-for-ads/
Digital Turbine. "Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022." Chart. June 7, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1347044/emea-users-preferred-device-for-ads/
Digital Turbine. (2022). Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1347044/emea-users-preferred-device-for-ads/
Digital Turbine. "Share of Users in Europe, The Middle East, and Africa Who Prefer Encountering Online Advertising on Selected Connected Devices as of 2nd Quarter 2022." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1347044/emea-users-preferred-device-for-ads/
Digital Turbine, Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022 Statista, https://www.statista.com/statistics/1347044/emea-users-preferred-device-for-ads/ (last visited December 21, 2024)
Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022 [Graph], Digital Turbine, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1347044/emea-users-preferred-device-for-ads/
