According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, four in 10 respondents reported preferring to interact with online video ads. Around 34 percent of respondents reported engaging with display or banner ads, while 25 percent reported engaging with ads they opted-in to see. Only 23 percent of respondents reported engaging with pop-up ads when they encounter them while browsing the internet.
Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022
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Digital Turbine. (June 7, 2022). Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine. "Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022." Chart. June 7, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine. (2022). Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine. "Share of Users in Europe, The Middle East, and Africa Engaging with Selected Advertising Formats as of 2nd Quarter 2022." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine, Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022 Statista, https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/ (last visited December 21, 2024)
Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022 [Graph], Digital Turbine, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/
