According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, 67 percent of respondents encountered online ads while browsing social media on their smartphones. By comparison, only 37 percent of respondents reported seeing ads on social media while using their laptops or PCs. Over six in 10 respondents reported seeing ads while streaming videos from their smartphones, while 40 percent reported noticing online ads when streaming from laptops. Overall, users engaging with different digital services via smartphones were more likely to see online advertising.
Share of users in Europe, the Middle East, and Africa encountering advertising on selected digital service categories as of 2nd quarter 2022, by device
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Share of users in Europe, the Middle East, and Africa encountering advertising on selected digital service categories as of 2nd quarter 2022, by device
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Digital Turbine. (June 7, 2022). Share of users in Europe, the Middle East, and Africa encountering advertising on selected digital service categories as of 2nd quarter 2022, by device [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/1347012/ema-users-seeing-ads-on-digital-services-by-device/
Digital Turbine. "Share of users in Europe, the Middle East, and Africa encountering advertising on selected digital service categories as of 2nd quarter 2022, by device." Chart. June 7, 2022. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/1347012/ema-users-seeing-ads-on-digital-services-by-device/
Digital Turbine. (2022). Share of users in Europe, the Middle East, and Africa encountering advertising on selected digital service categories as of 2nd quarter 2022, by device. Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/1347012/ema-users-seeing-ads-on-digital-services-by-device/
Digital Turbine. "Share of Users in Europe, The Middle East, and Africa Encountering Advertising on Selected Digital Service Categories as of 2nd Quarter 2022, by Device." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1347012/ema-users-seeing-ads-on-digital-services-by-device/
Digital Turbine, Share of users in Europe, the Middle East, and Africa encountering advertising on selected digital service categories as of 2nd quarter 2022, by device Statista, https://www.statista.com/statistics/1347012/ema-users-seeing-ads-on-digital-services-by-device/ (last visited April 22, 2025)
Share of users in Europe, the Middle East, and Africa encountering advertising on selected digital service categories as of 2nd quarter 2022, by device [Graph], Digital Turbine, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1347012/ema-users-seeing-ads-on-digital-services-by-device/
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