EMEA users actions prompted by in-app ads Q2 2022, by app category

Published by Statista Research Department, Jan 10, 2023
According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, approximately 26 percent of retail app users researched the products, services, and brands they just encounter an advert while browsing the app. Users engaging with retail and shopping apps appeared also more likely to purchase directly via the in-app ad they encountered, while only seven percent of respondents reported doing the same while engaging with video and music apps.

Actions performed by mobile users in Europe, the Middle East, and Africa after encountering in-app mobile ads in 2nd quarter 2022, by app category

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Release date

June 2022

Region

Europe, MENA

Survey time period

Q2 2022

Age group

16 years and older

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Statistics on " Mobile app usage in Europe "

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