According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, approximately 26 percent of retail app users researched the products, services, and brands they just encounter an advert while browsing the app. Users engaging with retail and shopping apps appeared also more likely to purchase directly via the in-app ad they encountered, while only seven percent of respondents reported doing the same while engaging with video and music apps.
Actions performed by mobile users in Europe, the Middle East, and Africa after encountering in-app mobile ads in 2nd quarter 2022, by app category
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Actions performed by mobile users in Europe, the Middle East, and Africa after encountering in-app mobile ads in 2nd quarter 2022, by app category
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Digital Turbine, & AdColony. (June 7, 2022). Actions performed by mobile users in Europe, the Middle East, and Africa after encountering in-app mobile ads in 2nd quarter 2022, by app category [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/1347002/actions-after-seeing-ads-in-selected-app-categories-emea/
Digital Turbine, und AdColony. "Actions performed by mobile users in Europe, the Middle East, and Africa after encountering in-app mobile ads in 2nd quarter 2022, by app category." Chart. June 7, 2022. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/1347002/actions-after-seeing-ads-in-selected-app-categories-emea/
Digital Turbine, AdColony. (2022). Actions performed by mobile users in Europe, the Middle East, and Africa after encountering in-app mobile ads in 2nd quarter 2022, by app category. Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/1347002/actions-after-seeing-ads-in-selected-app-categories-emea/
Digital Turbine, and AdColony. "Actions Performed by Mobile Users in Europe, The Middle East, and Africa after Encountering In-app Mobile Ads in 2nd Quarter 2022, by App Category." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1347002/actions-after-seeing-ads-in-selected-app-categories-emea/
Digital Turbine & AdColony, Actions performed by mobile users in Europe, the Middle East, and Africa after encountering in-app mobile ads in 2nd quarter 2022, by app category Statista, https://www.statista.com/statistics/1347002/actions-after-seeing-ads-in-selected-app-categories-emea/ (last visited April 22, 2025)
Actions performed by mobile users in Europe, the Middle East, and Africa after encountering in-app mobile ads in 2nd quarter 2022, by app category [Graph], Digital Turbine, & AdColony, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1347002/actions-after-seeing-ads-in-selected-app-categories-emea/
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