Television was the most common source of political news and information in the Western Balkan countries in 2022. For instance, in Serbia, 57 percent of respondents admitted that they consumed political news most frequently from TV. Social media were the second leading political news source in Kosovo and North Macedonia.
Which media platform do you use most frequently to gain political news and information?
Characteristic
Television
Internet (excl. social media)
Social media
Print media
Radio
Do not know / Refuse to answer
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Bosnia & Herzegovina, Montenegro, Serbia, North Macedonia, Kosovo
Survey time period
December 30, 2021 to February 20, 2022*
Number of respondents
7,012 respondents*
Age group
18 years and older
Special properties
excluding inhabitants of poorly accessible areas
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
*Number of respondents and dates of fieldwork: Bosnia and Herzegovina: 1,501; December 30, 2021, to February 16, 2022; Kosovo: 1,520; January 17 to February 20, 2022; Montenegro: 1,008; January 3 to February 10, 2022; North Macedonia: 1,479; January 17 to February 18, 2022; Serbia: 1,504; January 4 to February 15, 2022.
The figures are based on the first response.
The figures might not sum up to 100 percent due to rounding.
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International Republican Institute. (June 29, 2022). Which media platform do you use most frequently to gain political news and information? [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1346963/political-news-sources-western-balkans/
International Republican Institute. "Which media platform do you use most frequently to gain political news and information?." Chart. June 29, 2022. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1346963/political-news-sources-western-balkans/
International Republican Institute. (2022). Which media platform do you use most frequently to gain political news and information?. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1346963/political-news-sources-western-balkans/
International Republican Institute. "Which Media Platform Do You Use Most Frequently to Gain Political News and Information?." Statista, Statista Inc., 29 Jun 2022, https://www.statista.com/statistics/1346963/political-news-sources-western-balkans/
International Republican Institute, Which media platform do you use most frequently to gain political news and information? Statista, https://www.statista.com/statistics/1346963/political-news-sources-western-balkans/ (last visited July 05, 2024)
Which media platform do you use most frequently to gain political news and information? [Graph], International Republican Institute, June 29, 2022. [Online]. Available: https://www.statista.com/statistics/1346963/political-news-sources-western-balkans/