Leading categories in shoppertainment APAC 2022

Published by Statista Research Department, Sep 11, 2024
According to a survey among TikTok users in the Asia-Pacific region in 2022, fashion and accessories amounted to 18 percent of the shoppertainment market. In comparison, automotive category took up one percent of the shoppertainment market in the selected Asia-Pacific markets in 2022.

Leading categories in shoppertainment in the Asia-Pacific region in 2022

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Release date

August 2022

Region

Asia, APAC

Survey time period

2022

Number of respondents

2,400 respondents

Special properties

consumers who use TikTok at least once a week in Indonesia, Thailand, Vietnam, Australia, South Korea, and Japan

Supplementary notes

Shoppertainment is a combination of e-commerce and entertainment aimed to sell products to customers digitally.

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