According to a survey among TikTok users in the Asia-Pacific region in 2022, fashion and accessories amounted to 18 percent of the shoppertainment market. In comparison, automotive category took up one percent of the shoppertainment market in the selected Asia-Pacific markets in 2022.
Leading categories in shoppertainment in the Asia-Pacific region in 2022
Characteristic
Share of market value
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TikTok, & BCG. (August 18, 2022). Leading categories in shoppertainment in the Asia-Pacific region in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1346904/apac-top-categories-in-shoppertainment/
TikTok, und BCG. "Leading categories in shoppertainment in the Asia-Pacific region in 2022." Chart. August 18, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1346904/apac-top-categories-in-shoppertainment/
TikTok, BCG. (2022). Leading categories in shoppertainment in the Asia-Pacific region in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1346904/apac-top-categories-in-shoppertainment/
TikTok, and BCG. "Leading Categories in Shoppertainment in The Asia-pacific Region in 2022." Statista, Statista Inc., 18 Aug 2022, https://www.statista.com/statistics/1346904/apac-top-categories-in-shoppertainment/
TikTok & BCG, Leading categories in shoppertainment in the Asia-Pacific region in 2022 Statista, https://www.statista.com/statistics/1346904/apac-top-categories-in-shoppertainment/ (last visited July 22, 2024)
Leading categories in shoppertainment in the Asia-Pacific region in 2022 [Graph], TikTok, & BCG, August 18, 2022. [Online]. Available: https://www.statista.com/statistics/1346904/apac-top-categories-in-shoppertainment/