According to a survey among TikTok users in the Asia-Pacific region in 2022, 81 percent of the respondents found storytelling and educational content to be more engaging. In addition, 65 percent of the respondents in the Asia-Pacific region also found trusted advice and recommendations to be important attributes in making content engaging as of 2022.
Important attributes that make content engaging in the Asia-Pacific region in 2022
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Share of respondents
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TikTok, & BCG. (August 18, 2022). Important attributes that make content engaging in the Asia-Pacific region in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1346865/apac-important-attributes-that-make-content-engaging/
TikTok, und BCG. "Important attributes that make content engaging in the Asia-Pacific region in 2022." Chart. August 18, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1346865/apac-important-attributes-that-make-content-engaging/
TikTok, BCG. (2022). Important attributes that make content engaging in the Asia-Pacific region in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1346865/apac-important-attributes-that-make-content-engaging/
TikTok, and BCG. "Important Attributes That Make Content Engaging in The Asia-pacific Region in 2022." Statista, Statista Inc., 18 Aug 2022, https://www.statista.com/statistics/1346865/apac-important-attributes-that-make-content-engaging/
TikTok & BCG, Important attributes that make content engaging in the Asia-Pacific region in 2022 Statista, https://www.statista.com/statistics/1346865/apac-important-attributes-that-make-content-engaging/ (last visited July 22, 2024)
Important attributes that make content engaging in the Asia-Pacific region in 2022 [Graph], TikTok, & BCG, August 18, 2022. [Online]. Available: https://www.statista.com/statistics/1346865/apac-important-attributes-that-make-content-engaging/