According to a survey conducted in 17 countries in 2022, 43 percent of global consumers on average were thinking about taking advantage of Black Friday and Cyber Monday sales when shopping for the holiday season. Consumers in European countries, such as, Sweden, Norway, and the Netherlands, were some of the least likely to participate in Black Friday sales during the holiday season.
Share of consumers more likely to take advantage of Black Friday/Cyber Monday sales during the holiday season worldwide in 2022, by country
The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390, and a minimum of 1,000 respondents for each country was included.
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Klarna. (November 23, 2022). Share of consumers more likely to take advantage of Black Friday/Cyber Monday sales during the holiday season worldwide in 2022, by country [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1346862/consumers-shopping-black-friday-sales-holiday-season/
Klarna. "Share of consumers more likely to take advantage of Black Friday/Cyber Monday sales during the holiday season worldwide in 2022, by country." Chart. November 23, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1346862/consumers-shopping-black-friday-sales-holiday-season/
Klarna. (2022). Share of consumers more likely to take advantage of Black Friday/Cyber Monday sales during the holiday season worldwide in 2022, by country. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1346862/consumers-shopping-black-friday-sales-holiday-season/
Klarna. "Share of Consumers More Likely to Take Advantage of Black Friday/Cyber Monday Sales during The Holiday Season Worldwide in 2022, by Country." Statista, Statista Inc., 23 Nov 2022, https://www.statista.com/statistics/1346862/consumers-shopping-black-friday-sales-holiday-season/
Klarna, Share of consumers more likely to take advantage of Black Friday/Cyber Monday sales during the holiday season worldwide in 2022, by country Statista, https://www.statista.com/statistics/1346862/consumers-shopping-black-friday-sales-holiday-season/ (last visited November 21, 2024)
Share of consumers more likely to take advantage of Black Friday/Cyber Monday sales during the holiday season worldwide in 2022, by country [Graph], Klarna, November 23, 2022. [Online]. Available: https://www.statista.com/statistics/1346862/consumers-shopping-black-friday-sales-holiday-season/
