In 2023, Pepsodent, a toothpaste brand, was the most preferred personal care brand in Indonesia with a penetration rate of 94.6 percent. This was followed by Lifebuoy, best known for its hygiene soap, with a penetration rate of 83.5 percent.
Most preferred fast-moving consumer goods (FMCG) brands in the personal care category in Indonesia in 2023, by penetration rate
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Kantar Worldpanel. (July 30, 2024). Most preferred fast-moving consumer goods (FMCG) brands in the personal care category in Indonesia in 2023, by penetration rate [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1346834/indonesia-penetration-rate-of-preferred-personal-care-brands/
Kantar Worldpanel. "Most preferred fast-moving consumer goods (FMCG) brands in the personal care category in Indonesia in 2023, by penetration rate." Chart. July 30, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1346834/indonesia-penetration-rate-of-preferred-personal-care-brands/
Kantar Worldpanel. (2024). Most preferred fast-moving consumer goods (FMCG) brands in the personal care category in Indonesia in 2023, by penetration rate. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1346834/indonesia-penetration-rate-of-preferred-personal-care-brands/
Kantar Worldpanel. "Most Preferred Fast-moving Consumer Goods (Fmcg) Brands in The Personal Care Category in Indonesia in 2023, by Penetration Rate." Statista, Statista Inc., 30 Jul 2024, https://www.statista.com/statistics/1346834/indonesia-penetration-rate-of-preferred-personal-care-brands/
Kantar Worldpanel, Most preferred fast-moving consumer goods (FMCG) brands in the personal care category in Indonesia in 2023, by penetration rate Statista, https://www.statista.com/statistics/1346834/indonesia-penetration-rate-of-preferred-personal-care-brands/ (last visited December 21, 2024)
Most preferred fast-moving consumer goods (FMCG) brands in the personal care category in Indonesia in 2023, by penetration rate [Graph], Kantar Worldpanel, July 30, 2024. [Online]. Available: https://www.statista.com/statistics/1346834/indonesia-penetration-rate-of-preferred-personal-care-brands/
