In June 2022, the share of people signing up for an ad-supported HBO subscription in the U.S. amounted to 31 percent. This marked an increase of 16 percentage points compared with the same month of the previous year and showed that a two-tier business model pays off for streaming services.
Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by tier
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Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by tier
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Activate. (October 26, 2022). Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by tier [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1346803/hbo-max-subscriber-addtions-us-by-tier/
Activate. "Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by tier." Chart. October 26, 2022. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1346803/hbo-max-subscriber-addtions-us-by-tier/
Activate. (2022). Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by tier. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1346803/hbo-max-subscriber-addtions-us-by-tier/
Activate. "Distribution of Gross Hbo Max Subscriber Additions in The United States from June 2021 to June 2022, by Tier." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1346803/hbo-max-subscriber-addtions-us-by-tier/
Activate, Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by tier Statista, https://www.statista.com/statistics/1346803/hbo-max-subscriber-addtions-us-by-tier/ (last visited April 25, 2025)
Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by tier [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1346803/hbo-max-subscriber-addtions-us-by-tier/
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