Peru: social media users by platform 2028

The reach by social network is forecast to experience significant growth in all segments in 2028. Concerning the nine selected segments, the segment Facebook has the largest reach by social network with 24.88 million users. Contrastingly, Reddit is ranked last, with 0.51 million users. Their difference, compared to Facebook, lies at 24.37 million users.

Find further statistics on other topics such as a comparison of the ad spending growth in the United States and a comparison of the desktop & mobile ad spending share in Vietnam.

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Number of users of selected social media platforms in Peru from 2018 to 2028, by platform (in millions)

Characteristic	Total	Facebook	TikTok	Instagram	LinkedIn	Pinterest	Snapchat	Twitter	Reddit
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Release date

November 2023

More information

Region

Peru

Survey time period

2018 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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