Over the last two observations, the reach by social network is forecast to significantly increase in all segments. Particularly striking is the exceptionally strong increase of the segment TikTok towards the end of the forecast period. The value amounting to 3.1 million users stands out significantly from the average changes, which are estimated at 0.9636 million users.
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Number of users of selected social media platforms in Mexico from 2019 to 2029, by platform
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Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (September 30, 2024). Number of users of selected social media platforms in Mexico from 2019 to 2029, by platform (in millions) [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1346769/social-media-users-mexico-by-platform/
Statista. "Number of users of selected social media platforms in Mexico from 2019 to 2029, by platform (in millions)." Chart. September 30, 2024. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1346769/social-media-users-mexico-by-platform/
Statista. (2024). Number of users of selected social media platforms in Mexico from 2019 to 2029, by platform (in millions). Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1346769/social-media-users-mexico-by-platform/
Statista. "Number of Users of Selected Social Media Platforms in Mexico from 2019 to 2029, by Platform (in Millions)." Statista, Statista Inc., 30 Sep 2024, https://www.statista.com/statistics/1346769/social-media-users-mexico-by-platform/
Statista, Number of users of selected social media platforms in Mexico from 2019 to 2029, by platform (in millions) Statista, https://www.statista.com/statistics/1346769/social-media-users-mexico-by-platform/ (last visited April 03, 2025)
Number of users of selected social media platforms in Mexico from 2019 to 2029, by platform (in millions) [Graph], Statista, September 30, 2024. [Online]. Available: https://www.statista.com/statistics/1346769/social-media-users-mexico-by-platform/
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