A March 2022 survey found that approximately a third of self-claimed metaverse users in the United States had entered the metaverse because they had seen a lot about it in the media and wanted to try it. Also, 18 percent of respondents from the United States stated that they needed to use the metaverse for their work. This also applied to 16 percent of metaverse users from the UK.
Reasons for entering the metaverse according to users in the United States and United Kingdom (UK) as of March 2022
Characteristic
UK
United States
I see it or read about it a lot in the media so I want to try it
17%
32%
The technology I need to buy will come down in cost
16%
30%
I have to use it for my work/job
16%
18%
I have friends that are using it
12%
26%
I buy something in the real world that has some incentive to go into the metaverse
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (August 31, 2022). Reasons for entering the metaverse according to users in the United States and United Kingdom (UK) as of March 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1346734/uk-usa-metaverse-usage-reasons/
YouGov. "Reasons for entering the metaverse according to users in the United States and United Kingdom (UK) as of March 2022." Chart. August 31, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1346734/uk-usa-metaverse-usage-reasons/
YouGov. (2022). Reasons for entering the metaverse according to users in the United States and United Kingdom (UK) as of March 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1346734/uk-usa-metaverse-usage-reasons/
YouGov. "Reasons for Entering The Metaverse According to Users in The United States and United Kingdom (Uk) as of March 2022." Statista, Statista Inc., 31 Aug 2022, https://www.statista.com/statistics/1346734/uk-usa-metaverse-usage-reasons/
YouGov, Reasons for entering the metaverse according to users in the United States and United Kingdom (UK) as of March 2022 Statista, https://www.statista.com/statistics/1346734/uk-usa-metaverse-usage-reasons/ (last visited August 25, 2024)
Reasons for entering the metaverse according to users in the United States and United Kingdom (UK) as of March 2022 [Graph], YouGov, August 31, 2022. [Online]. Available: https://www.statista.com/statistics/1346734/uk-usa-metaverse-usage-reasons/