A March 2022 survey found that approximately a third of self-claimed metaverse users in the United States had entered the metaverse because they had seen a lot about it in the media and wanted to try it. Also, 18 percent of respondents from the United States stated that they needed to use the metaverse for their work. This also applied to 16 percent of metaverse users from the UK.
Reasons for entering the metaverse according to users in the United States and United Kingdom (UK) as of March 2022
Characteristic
UK
United States
I see it or read about it a lot in the media so I want to try it
17%
32%
The technology I need to buy will come down in cost
16%
30%
I have to use it for my work/job
16%
18%
I have friends that are using it
12%
26%
I buy something in the real world that has some incentive to go into the metaverse
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YouGov. (August 31, 2022). Reasons for entering the metaverse according to users in the United States and United Kingdom (UK) as of March 2022 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1346734/uk-usa-metaverse-usage-reasons/
YouGov. "Reasons for entering the metaverse according to users in the United States and United Kingdom (UK) as of March 2022." Chart. August 31, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1346734/uk-usa-metaverse-usage-reasons/
YouGov. (2022). Reasons for entering the metaverse according to users in the United States and United Kingdom (UK) as of March 2022. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1346734/uk-usa-metaverse-usage-reasons/
YouGov. "Reasons for Entering The Metaverse According to Users in The United States and United Kingdom (Uk) as of March 2022." Statista, Statista Inc., 31 Aug 2022, https://www.statista.com/statistics/1346734/uk-usa-metaverse-usage-reasons/
YouGov, Reasons for entering the metaverse according to users in the United States and United Kingdom (UK) as of March 2022 Statista, https://www.statista.com/statistics/1346734/uk-usa-metaverse-usage-reasons/ (last visited December 03, 2024)
Reasons for entering the metaverse according to users in the United States and United Kingdom (UK) as of March 2022 [Graph], YouGov, August 31, 2022. [Online]. Available: https://www.statista.com/statistics/1346734/uk-usa-metaverse-usage-reasons/
