For 2023's holiday shopping season, approximately half of consumers in Canada said they would buy items on sale as a cost-cutting measure if needed. Nearly the same number of Canadians said they would plan to purchase fewer gifts in order to avoid financial trouble. That said, only one percent of respondents said they would not buy any holiday gifts for this reason.
Measures consumers in Canada would use to avoid financial difficulties during the holiday season in 2023
Characteristic
Share of respondents
Buy items on sale
48%
Purchase fewer gifts
46%
Use credit cards
27%
Use loyalty points
27%
Give non-traditional gifts (i.e., homemade or free/cheap experiences)
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CPA Canada. (November 7, 2023). Measures consumers in Canada would use to avoid financial difficulties during the holiday season in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1346713/cost-cutting-actions-taken-during-the-holiday-season-canada/
CPA Canada. "Measures consumers in Canada would use to avoid financial difficulties during the holiday season in 2023." Chart. November 7, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1346713/cost-cutting-actions-taken-during-the-holiday-season-canada/
CPA Canada. (2023). Measures consumers in Canada would use to avoid financial difficulties during the holiday season in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1346713/cost-cutting-actions-taken-during-the-holiday-season-canada/
CPA Canada. "Measures Consumers in Canada Would Use to Avoid Financial Difficulties during The Holiday Season in 2023." Statista, Statista Inc., 7 Nov 2023, https://www.statista.com/statistics/1346713/cost-cutting-actions-taken-during-the-holiday-season-canada/
CPA Canada, Measures consumers in Canada would use to avoid financial difficulties during the holiday season in 2023 Statista, https://www.statista.com/statistics/1346713/cost-cutting-actions-taken-during-the-holiday-season-canada/ (last visited December 22, 2024)
Measures consumers in Canada would use to avoid financial difficulties during the holiday season in 2023 [Graph], CPA Canada, November 7, 2023. [Online]. Available: https://www.statista.com/statistics/1346713/cost-cutting-actions-taken-during-the-holiday-season-canada/
