For 2023's holiday shopping season, approximately half of consumers in Canada said they would buy items on sale as a cost-cutting measure if needed. Nearly the same number of Canadians said they would plan to purchase fewer gifts in order to avoid financial trouble. That said, only one percent of respondents said they would not buy any holiday gifts for this reason.
Measures consumers in Canada would use to avoid financial difficulties during the holiday season in 2023
Characteristic
Share of respondents
Buy items on sale
48%
Purchase fewer gifts
46%
Use credit cards
27%
Use loyalty points
27%
Give non-traditional gifts (i.e., homemade or free/cheap experiences)
22%
Would not purchase gifts
1%
Other
1%
Not applicable to me
14%
Created with Highcharts 7.2.2Share of respondents48%48%46%46%27%27%27%27%22%22%1%1%1%1%14%14%Buy items on salePurchase fewer giftsUse credit cardsUse loyalty pointsGive non-traditionalgifts (i.e., homemade orfree/cheap experiences)Would not purchasegiftsOtherNot applicable to me
0%10%20%30%40%50%60%
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CPA Canada. (November 7, 2023). Measures consumers in Canada would use to avoid financial difficulties during the holiday season in 2023 [Graph]. In Statista. Retrieved February 25, 2025, from https://www.statista.com/statistics/1346713/cost-cutting-actions-taken-during-the-holiday-season-canada/
CPA Canada. "Measures consumers in Canada would use to avoid financial difficulties during the holiday season in 2023." Chart. November 7, 2023. Statista. Accessed February 25, 2025. https://www.statista.com/statistics/1346713/cost-cutting-actions-taken-during-the-holiday-season-canada/
CPA Canada. (2023). Measures consumers in Canada would use to avoid financial difficulties during the holiday season in 2023. Statista. Statista Inc.. Accessed: February 25, 2025. https://www.statista.com/statistics/1346713/cost-cutting-actions-taken-during-the-holiday-season-canada/
CPA Canada. "Measures Consumers in Canada Would Use to Avoid Financial Difficulties during The Holiday Season in 2023." Statista, Statista Inc., 7 Nov 2023, https://www.statista.com/statistics/1346713/cost-cutting-actions-taken-during-the-holiday-season-canada/
CPA Canada, Measures consumers in Canada would use to avoid financial difficulties during the holiday season in 2023 Statista, https://www.statista.com/statistics/1346713/cost-cutting-actions-taken-during-the-holiday-season-canada/ (last visited February 25, 2025)
Measures consumers in Canada would use to avoid financial difficulties during the holiday season in 2023 [Graph], CPA Canada, November 7, 2023. [Online]. Available: https://www.statista.com/statistics/1346713/cost-cutting-actions-taken-during-the-holiday-season-canada/
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