Between January and July 2022, influencer videos constituted 83 percent of video views on Instagram. Brand and aggregator company videos followed with 12 percent of video views, while media company content came last with five percent.
Distribution of Instagram video views in the United States between January and July 2022, by creator category
"Brands" are defined as organizations that sell primarily nonmedia
goods or services, and “aggregators” are defined as unverified creators who mainly repost content.
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Activate. (November 1, 2022). Distribution of Instagram video views in the United States between January and July 2022, by creator category [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1346691/instagram-video-view-creator-category-usa/
Activate. "Distribution of Instagram video views in the United States between January and July 2022, by creator category." Chart. November 1, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1346691/instagram-video-view-creator-category-usa/
Activate. (2022). Distribution of Instagram video views in the United States between January and July 2022, by creator category. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1346691/instagram-video-view-creator-category-usa/
Activate. "Distribution of Instagram Video Views in The United States between January and July 2022, by Creator Category." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1346691/instagram-video-view-creator-category-usa/
Activate, Distribution of Instagram video views in the United States between January and July 2022, by creator category Statista, https://www.statista.com/statistics/1346691/instagram-video-view-creator-category-usa/ (last visited October 02, 2024)
Distribution of Instagram video views in the United States between January and July 2022, by creator category [Graph], Activate, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1346691/instagram-video-view-creator-category-usa/