Between January to July 2022, influencer videos constituted 60 percent of video views on Facebook. Media company videos followed with 30 percent of video views, while brand and aggregator content came last with ten percent.
Distribution of Facebook video views in the United States between January and July 2022, by creator category
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"Brands" are defined as organizations that sell primarily nonmedia
goods or services, and “aggregators” are defined as unverified creators who mainly repost content.
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Activate. (November 1, 2022). Distribution of Facebook video views in the United States between January and July 2022, by creator category [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1346688/facebook-video-view-creator-category-usa/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=blog-nav-card--media-card&hubs_post-cta=blognavcard-marketing
Activate. "Distribution of Facebook video views in the United States between January and July 2022, by creator category." Chart. November 1, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1346688/facebook-video-view-creator-category-usa/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=blog-nav-card--media-card&hubs_post-cta=blognavcard-marketing
Activate. (2022). Distribution of Facebook video views in the United States between January and July 2022, by creator category. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1346688/facebook-video-view-creator-category-usa/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=blog-nav-card--media-card&hubs_post-cta=blognavcard-marketing
Activate. "Distribution of Facebook Video Views in The United States between January and July 2022, by Creator Category." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1346688/facebook-video-view-creator-category-usa/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=blog-nav-card--media-card&hubs_post-cta=blognavcard-marketing
Activate, Distribution of Facebook video views in the United States between January and July 2022, by creator category Statista, https://www.statista.com/statistics/1346688/facebook-video-view-creator-category-usa/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=blog-nav-card--media-card&hubs_post-cta=blognavcard-marketing (last visited September 01, 2024)
Distribution of Facebook video views in the United States between January and July 2022, by creator category [Graph], Activate, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1346688/facebook-video-view-creator-category-usa/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=blog-nav-card--media-card&hubs_post-cta=blognavcard-marketing