YouTube video views in the U.S. 2022, by creator category

Published by Statista Research Department, Dec 13, 2023
Between January to July 2022, influencer videos constituted 91 percent of video views on video giant YouTube. Media company videos followed with six percent of video views, while brand and aggregator content came last with just two percent.

Distribution of YouTube video views in the United States between January and July 2022, by creator category

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Release date

November 2022

Region

United States

Survey time period

January to July 2022

Supplementary notes

"Brands" are defined as organizations that sell primarily nonmedia goods or services, and “aggregators” are defined as unverified creators who mainly repost content.

Rank based on total 30-second views.

Figures do not sum to 100% due to rounding.

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