Awareness and use of Black Friday in Germany from 2016 to 2023

Published by
Kasia Davies,
Nov 17, 2023

In 2023, it was estimated about 94 percent of people in Germany had heard of Black Friday and nearly 50 percent had purchased discounted products. This statistic shows the number of people in Germany who had heard of and used Black Friday.

Have you heard of Black Friday and have you bought discounted products on the day in 202X?

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Source

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Release date

November 2023

Region

Germany

Survey time period

2016 to 2023

Number of respondents

1,121 online shoppers (2023)

Age group

20 years and older

Supplementary notes

This question was phrased by the source as follows: " Which of the following special offer days have you heard of and on which of them have you bought discounted products in 202X?"

In 2016 there was no data for those who had heard of Black Friday.

* Figures for 2023 are estimates.

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