Between January and July 2022, influencer videos constituted 91 percent of video views on social media giant TikTok. Media company videos followed with five percent of video views, while brand and aggregator content came last with four percent.
Distribution of TikTok video views in the United States between January and July 2022, by creator category
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"Brands" are defined as organizations that sell primarily nonmedia
goods or services, and “aggregators” are defined as unverified creators who mainly repost content.
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Activate. (November 1, 2022). Distribution of TikTok video views in the United States between January and July 2022, by creator category [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1346662/tik-tok-video-view-creator-category-usa/
Activate. "Distribution of TikTok video views in the United States between January and July 2022, by creator category." Chart. November 1, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1346662/tik-tok-video-view-creator-category-usa/
Activate. (2022). Distribution of TikTok video views in the United States between January and July 2022, by creator category. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1346662/tik-tok-video-view-creator-category-usa/
Activate. "Distribution of Tiktok Video Views in The United States between January and July 2022, by Creator Category." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1346662/tik-tok-video-view-creator-category-usa/
Activate, Distribution of TikTok video views in the United States between January and July 2022, by creator category Statista, https://www.statista.com/statistics/1346662/tik-tok-video-view-creator-category-usa/ (last visited September 01, 2024)
Distribution of TikTok video views in the United States between January and July 2022, by creator category [Graph], Activate, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1346662/tik-tok-video-view-creator-category-usa/
