In 2021, live shopping events organized by VTEX generated sales for its brands of approximately 250,000 U.S. dollars. Live commerce events run by the Brazilian multinational recorded some 30,000 viewers, who placed about 1,200 orders for an average ticket of roughly 204 dollars. In addition to seeing the number of sessions increase by 8.8 million, the time spent in the online store grew fivefold.
Key figures on live shopping events organized by VTEX in 2021
Indicator
Value
Sales value generated for their brands (in U.S. dollars)
250,000
Number of viewers
30,000
Number of orders
1,200
Average ticket value (in U.S. dollars)
204
Increase in number of sessions (in millions)
8.8
Increase in time spent in the online store (in percent)
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America Retail. (February 22, 2022). Key figures on live shopping events organized by VTEX in 2021 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1346645/key-figures-live-shopping-vtex/
America Retail. "Key figures on live shopping events organized by VTEX in 2021." Chart. February 22, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1346645/key-figures-live-shopping-vtex/
America Retail. (2022). Key figures on live shopping events organized by VTEX in 2021. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1346645/key-figures-live-shopping-vtex/
America Retail. "Key Figures on Live Shopping Events Organized by Vtex in 2021." Statista, Statista Inc., 22 Feb 2022, https://www.statista.com/statistics/1346645/key-figures-live-shopping-vtex/
America Retail, Key figures on live shopping events organized by VTEX in 2021 Statista, https://www.statista.com/statistics/1346645/key-figures-live-shopping-vtex/ (last visited January 04, 2025)
Key figures on live shopping events organized by VTEX in 2021 [Graph], America Retail, February 22, 2022. [Online]. Available: https://www.statista.com/statistics/1346645/key-figures-live-shopping-vtex/
