In the face of an upcoming recession in the United States, roughly 25 percent of B2C small businesses in the country plan to outsource marketing and advertising activities, according to a survey conducted in 2022. The share was lower among B2B businesses: 14 percent said they plan to partner with third-party agencies for marketing and advertising.
Share of B2B and B2C small businesses planning to outsource marketing and advertising activities in the face of a recession in the United States as of 2022
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UpCity. (July 28, 2022). Share of B2B and B2C small businesses planning to outsource marketing and advertising activities in the face of a recession in the United States as of 2022 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1346641/smbs-to-outsource-marketing-activities-due-to-recession-us/
UpCity. "Share of B2B and B2C small businesses planning to outsource marketing and advertising activities in the face of a recession in the United States as of 2022." Chart. July 28, 2022. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1346641/smbs-to-outsource-marketing-activities-due-to-recession-us/
UpCity. (2022). Share of B2B and B2C small businesses planning to outsource marketing and advertising activities in the face of a recession in the United States as of 2022. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1346641/smbs-to-outsource-marketing-activities-due-to-recession-us/
UpCity. "Share of B2b and B2c Small Businesses Planning to Outsource Marketing and Advertising Activities in The Face of a Recession in The United States as of 2022." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1346641/smbs-to-outsource-marketing-activities-due-to-recession-us/
UpCity, Share of B2B and B2C small businesses planning to outsource marketing and advertising activities in the face of a recession in the United States as of 2022 Statista, https://www.statista.com/statistics/1346641/smbs-to-outsource-marketing-activities-due-to-recession-us/ (last visited December 25, 2024)
Share of B2B and B2C small businesses planning to outsource marketing and advertising activities in the face of a recession in the United States as of 2022 [Graph], UpCity, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1346641/smbs-to-outsource-marketing-activities-due-to-recession-us/
