In 2022, 193 million Colombian pesos were invested in in-game advertising in Colombia, a value 75 percent below that registered in the previous year. In 2021, ad spend in games amounted to nearly 800 million pesos.
In-game advertising spending in Colombia from 2020 to 2022
(in million Colombian pesos)
Characteristic
Spending in million Colombian pesos
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IAB Colombia. (March 17, 2023). In-game advertising spending in Colombia from 2020 to 2022 (in million Colombian pesos) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1346559/gaming-advertising-spending-colombia/
IAB Colombia. "In-game advertising spending in Colombia from 2020 to 2022 (in million Colombian pesos)." Chart. March 17, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1346559/gaming-advertising-spending-colombia/
IAB Colombia. (2023). In-game advertising spending in Colombia from 2020 to 2022 (in million Colombian pesos). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1346559/gaming-advertising-spending-colombia/
IAB Colombia. "In-game Advertising Spending in Colombia from 2020 to 2022 (in Million Colombian Pesos)." Statista, Statista Inc., 17 Mar 2023, https://www.statista.com/statistics/1346559/gaming-advertising-spending-colombia/
IAB Colombia, In-game advertising spending in Colombia from 2020 to 2022 (in million Colombian pesos) Statista, https://www.statista.com/statistics/1346559/gaming-advertising-spending-colombia/ (last visited August 24, 2024)
In-game advertising spending in Colombia from 2020 to 2022 (in million Colombian pesos) [Graph], IAB Colombia, March 17, 2023. [Online]. Available: https://www.statista.com/statistics/1346559/gaming-advertising-spending-colombia/