Influencer ad spend in Colombia 2020-2023

Published by
Julia Faria,
Nov 5, 2024

In 2023, 117.56 billion Colombian pesos were invested in influencer advertising in Colombia. A year earlier, the corresponding expenditure stood at 66.59 billion pesos, representing an annual increase of over 76 percent.

Influencer advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos)

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Release date

February 2024

Region

Colombia, Central and South America

Survey time period

2020 to 2023

Supplementary notes

Figures preceding 2022 were retrieved from earlier publications.

Figures have been rounded.

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Statistics on " Advertising in Colombia "

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Overview

8

Colombian overview

3

Digital advertising

8

Leading companies

6

Consumer insights

8

Further related statistics

1

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Topics

Social media usage in ColombiaSocial media usage in the CaribbeanSocial media usage in Latin AmericaInternet usage in ColombiaE-commerce in Colombia
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