In 2022, 735.5 billion Colombian pesos were invested in social media advertising in Colombia. A year earlier, the expenditure stood at 690.5 billion pesos. Social media accounted for roughly 39 percent of the Colombian digital ad spend in 2022.
Social media advertising spending in Colombia from 2020 to 2022
(in billion Colombian pesos)
Characteristic
Spending in billion Colombian pesos
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IAB Colombia. (March 17, 2023). Social media advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia. "Social media advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos)." Chart. March 17, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia. (2023). Social media advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia. "Social Media Advertising Spending in Colombia from 2020 to 2022 (in Billion Colombian Pesos)." Statista, Statista Inc., 17 Mar 2023, https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia, Social media advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos) Statista, https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/ (last visited July 22, 2024)
Social media advertising spending in Colombia from 2020 to 2022 (in billion Colombian pesos) [Graph], IAB Colombia, March 17, 2023. [Online]. Available: https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/