In 2023, 744.67 billion Colombian pesos were invested in social media advertising in Colombia. A year earlier, the corresponding expenditure stood at 735.47 billion pesos, representing an annual increase of roughly 1.3 percent.
Social media advertising spending in Colombia from 2020 to 2023
(in billion Colombian pesos)
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IAB Colombia. (February 15, 2024). Social media advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia. "Social media advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos)." Chart. February 15, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia. (2024). Social media advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia. "Social Media Advertising Spending in Colombia from 2020 to 2023 (in Billion Colombian Pesos)." Statista, Statista Inc., 15 Feb 2024, https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia, Social media advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos) Statista, https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/ (last visited December 23, 2024)
Social media advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos) [Graph], IAB Colombia, February 15, 2024. [Online]. Available: https://www.statista.com/statistics/1346553/social-media-advertising-spending-colombia/